U.S.-China Trade Truce’s Impact on Soybeans Far from Clear Now that there is a 90-day trade truce between the U.S. and China, the U.S. and South American soybean sectors along with Chinese soybean importers are all trying to determine how they will be affected. President Trump has indicated that China agreed to purchase a large volume of U.S. agricultural commodities, but which ones and how much remain undefined. USDA Secretary Perdue has told reporters he thinks China will buy more U.S. soybeans because the department does not believe the volume it needs can be obtained from other countries. However, he does not think many of those sales will occur before the beginning of 2019. That would only leave about six weeks for any soybeans...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...