U.S. Soymeal Export Sales Continue to Be Large Today’s USDA export sales report indicated net U.S. soybean export sales last week for shipment in 2019/20 increased by only 469,700 MT. That was 41 percent below the previous week and 11 percent below the past four-week average. However, U.S. soymeal export sales last week continued to be unseasonably large and soyoil export sales were solid as well. Last week’s top soybean export sales were for China (360,900 MT). That included 210,000 MT of sales switched from unknown destinations. The other top sales were for Japan (95,700 MT), Spain (71,400 MT), the Netherlands (69,100 MT) and Thailand (45,400 MT). Those sales and others were partially offset by additional reductions in sales...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...