One of the larger shifts in global grain markets in recent years has been the result of the ascendency of the Black Sea region. However, there has also been the notable decline of the U.S. as a wheat exporter. The U.S. and EU have fallen from being the world’s number one and number two wheat exporters, to ranking number two and number five, respectively. By contrast, Russia has jumped from the number five position to being number one with a CAGR of 8.74 percent. Ukraine’s CAGR had been running at 6.81 percent until Russia’s invasion, which caused output and exports to fall by a third. Meanwhile, U.S. wheat yields have been stagnant. Due to the area under production declining by more than a fifth over the past decade...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.