Russia has exploded as a wheat exporter, tripling its sales in just a decade. By contrast, domestic consumption grew some but has been relatively stagnant the past few years. That has because the population has grown at just 0.15 percent per year and is forecast to fall going forward. Sensitive to public resistance to food price increases, the government has been using an export tax to meter how much of the nation’s wheat gets exported. Russia’s wheat stocks-to-use ratio is higher than it has been for six of the past ten years. As in other countries, the contributions to food price inflation are more diverse than just the bulk commodity value. If wheat is on average about 12 percent of the value of a loaf of bread, halving the...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...