We are sheltering in place during The Attack of Covid-19, listening to health experts and politicians debate responses to the spread of the disease. We are continually amazed at how many politicians and the political pundits who feed off them have, in just a few weeks, become experts in viral diseases, pandemics, vaccines and the like. The real experts on viral diseases are warning that the disease is still spreading and may gain strength when colder weather returns. These newly minted political disease experts say that we must reopen the country anyway because the U.S. cannot afford to strangle its economy any longer. The result seems to be mass confusion. Cheered on by President Trump, various state governors are coming up with a h...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...