Milling Wheat The Black Sea market once again remained about unchanged last week. Russia’s domestic prices are reportedly around $3-4/MT higher. It has exported approximately 32.5 MMT so far, which is close to the total at this date last year. The export pace is expected to slow significantly during April, May and June versus the same period a year ago as Russian millers are paying prices that are higher than the export parity. The weather in Ukraine and southern Russia remains generally favorable for winter wheat development. Analysts’ average estimates for the Russian and Ukrainian crops are 80 MMT (against 72 MMT last year) and 26.5 MMT (versus 24.5 MMT last year), respectively. The EU exported 490,000 MT last week, bringin...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.