When we entered the grain business right out of college in the mid-1950s, there was a considerable level of antipathy and distrust between agricultural cooperatives and non-coop grain companies. The two groups often competed to buy grain from the same farmers. They also competed to sell seeds, feed and fertilizer as well as a variety of other goods and services to the same customers. It was common to see a coop-owned country elevator and a privately-owned one along the same railroad track in the same small town trying to conduct the same business activities with the same customer base. Part of the distrust and antipathy was philosophical. The agricultural cooperative movement grew in response to farmers’ widely-held belief that they...
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A pika (/ˈpaɪkə, ˈpiːkə/ PY-kə, PEE-kə[3][4]) is a small, mountain-dwelling mammal native to Asia and North America. With short limbs, a very round body, an even coat of fur, and no external tail, they resemble their close relative the rabbit, but with short, rounded ears.[5] The large-eared pi...
Kolkwitzia amabilis /kɒlˈkwɪtsiə əˈmæbɪlɪs/,[2] commonly known as beauty bush, is a species of flowering plant in the family Caprifoliaceae. It is the sole species in genus Kolkwitzia.[1] It is a deciduous shrub grown as an ornamental plant. In China, where it originated, the plant is cal...
Lobelia (/loʊˈbiːliə, lə-/[4][5][6]) is a genus of flowering plants in the family Campanulaceae comprising 415 species,[7] with a subcosmopolitan distribution primarily in tropical to warm temperate regions of the world, a few species extending into cooler temperate regions.[8] They are known g...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.