When it comes to almonds, the U.S. is the world’s largest producer by far. It produces over 80 percent of the world’s almond crop. However, when it comes to walnuts, China retains the lead, but the hard-fought fight has gotten closer. A decade ago, China produced almost 46 percent of all the world’s walnuts and the U.S. just 27 percent. Production has been expanding in both countries but at a faster rate in the U.S. The result is that today China’s share of global output has dropped to 44 percent while the American share now stands at 31 percent. That is still global dominance in the production of these two nuts by these two countries. ...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...