Transatlantic Dance Brussels and Washington are beginning to work together again. This week the EU acknowledged that America’s concern with the WTO’s appellate process has validity, and President Biden’s USTR decided against using the carousel of mixing up the products currently under retaliation in the Airbus case. Both sides are also more aligned in their messaging to Russia, and soon to emerge will be agreement on creating a coalition to deal with China. There are still great rifts that will be more challenging, but this is the trust building stage and it eventually leads to solutions on trickier items. Historically there have been intractable issues between the two sides and so not all differences can be resolved, but...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.