Preliminary negotiations on a new free trade agreement (FTA) between the U.S. and Japan commenced today. Since the U.S. withdrew from the Trans-Pacific Partnership (TPP) in 2017, Japan has entered into the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) as well as the EU-Japan Economic Policy Agreement (EPA), putting U.S. commodity exports to that country at a tariff disadvantage. U.S. ag groups are urging the Trump administration to at least ensure a level playing field with the CPTPP and EPA. One of the more urgent requests is for equal access in the area of beef and pork, especially as Mexico and China have imposed retaliatory tariffs on U.S. pork. Both the corn and soybean sectors in the U.S. are pushing f...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.