With soybean and soy product exports frequently in the headlines amid the ongoing tariff and policy shifts from Washington, examining export trends is increasingly important. Thursday’s updated Export Sales report from the USDA offered some interesting statistics for these markets, and WPI offers our examination of these trends and an outlook for what the rest of 2025/26 holds. Soybeans U.S. soybean exports are down 32 percent YTD, due to a massive 68 percent reduction in shipments to China. Exports to other countries are up sharply, as non-China buyers took advantage of the U.S.’s price competitiveness (before the January–February rally), and shipments to Mexico, Egypt, Japan, and Bangladesh are up sharply this year...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...