Decades ago, WPI’s staff was dominated by “Wheaties,” analysts who favored studying wheat. One analyst famously declared his “love” for wheat. It was widely grown in the U.S., a dominant export, and unlike corn or soybeans it involved six different classes, each with their own unique values but then subject to blending when end products and pricing favored it. It offered complexity. Wheat has long been dethroned volume-wise in the U.S. by corn and soybeans, and analysts may now favor livestock for its intricacies. But in many other parts of the world it retains its higher status. The key staple crops for humans are rice, wheat, and maize, with Asians producing and consuming most of the world’s rice. Howe...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
An Ankylosaurus lumbers along the shore of what’s now eastern Montana. Walking low to the ground, the dino uses its flat, leaf-shaped teeth to tear at ferns lining the water. Suddenly, a shadow looms over the herbivore—a Tyrannosaurus rex is hungry. But Ankylosaurus won’t be a...
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A pika (/ˈpaɪkə, ˈpiːkə/ PY-kə, PEE-kə[3][4]) is a small, mountain-dwelling mammal native to Asia and North America. With short limbs, a very round body, an even coat of fur, and no external tail, they resemble their close relative the rabbit, but with short, rounded ears.[5] The large-eared pi...
Kolkwitzia amabilis /kɒlˈkwɪtsiə əˈmæbɪlɪs/,[2] commonly known as beauty bush, is a species of flowering plant in the family Caprifoliaceae. It is the sole species in genus Kolkwitzia.[1] It is a deciduous shrub grown as an ornamental plant. In China, where it originated, the plant is cal...